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Further embracing tech, Seattle Kraken to release NFT collection that captures ‘essence of brand’

Seattle Kraken players are all smiles after a goal in the team’s home opener at Climate Pledge Arena earlier this season. (GeekWire Photo / Kevin Lisota) The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with […]

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Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate. Seattle #Kraken […]

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Seattle Kraken and Climate Pledge Arena release new app, built in-house to guide fan experience

Click to enlarge. (App Store Images) Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its home base, Climate Pledge Arena, have dropped a new app to help fans with a variety of services and experiences. The combined Kraken + Climate Pledge Arena mobile app […]

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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]

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Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

The helmets that will be worn for home games by the Seattle Kraken feature Amazon’s smile logo. (Climate Pledge Arena Photo) Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set to take the ice for its inaugural season next month. The tech giant’s smile […]

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ROOT Sports and fuboTV reach deal to bring Kraken, Mariners and Trail Blazers to streaming TV

A rendering of Seattle Kraken hockey action at Climate Pledge Arena in Seattle. (Seattle Kraken Image) A major new player on the sports television landscape could be an MVP for fans of teams in the Pacific Northwest thanks to a deal announced Thursday. fuboTV, a growing live-TV streaming platform with a heavy emphasis on sports, […]

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But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

(Twitter Image via @SeattleKraken) Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and we’ve even embraced a handful who play professional sports in the city. But this is the first time we’ve connected with one who’s especially, well … Geekie. A 23-year-old hockey player […]

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Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

The next-generation Formula 1 race car. (Formula 1 Photo) Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the […]

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Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

East Lake Golf Club in Atlanta, Ga. (GeekWire Photo / Kevin Lisota) Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage […]

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Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics

(AWS Image) Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine learning infrastructure provider for the league. AWS CEO Andy Jassy, recently named as the future successor to Amazon CEO Jeff Bezos — and […]

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