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How the NHL is using AI to predict key moments in games

Brant Berglund, senior director of coaching and GM applications at the NHL, demos new statistics the league is rolling out in partnership with Amazon Web Services. (GeekWire Photo / Taylor Soper) The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, […]

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LA Clippers owner Steve Ballmer gives impassioned speech at NBA preseason game in Seattle

L.A. Clippers owner Steve Ballmer speaks to the crowd at Climate Pledge Arena in Seattle on Monday, Oct. 3 before a preseason NBA game. (GeekWire Photo / Kevin Lisota) It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd at the top of his lungs, […]

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Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle

The view from a top-level bay at Topgolf in Renton, Wash., where the high-tech golf and gaming venue opened on Friday. (GeekWire Photo / Kurt Schlosser) A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a sprawling new Topgolf sports and entertainment venue that opened […]

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Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

T-Mobile Park in Seattle. (GeekWire Photo / Kurt Schlosser) Fans eager to return to their seats faster after a beer run at Seattle’s T-Mobile Park will get some help from Amazon technology this summer. The Seattle Mariners and hospitality partner Sodexo Live! announced Wednesday that they will be using Amazon’s “Just Walk Out” cashierless tech and […]

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Marshawn Lynch and Macklemore join Kraken investment group – see Beast Mode drive Zamboni

Hip-hop star Macklemore, left, and former NFL running back Marshawn Lynch. (Seattle Kraken Photo) Macklemore and Marshawn Lynch, two Seattle stars with ties to the city’s sports and entertainment culture, are deepening those ties by joining a minority investment group of the Seattle Kraken. The new NHL franchise, which started league play last fall, announced […]

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Amazon names Al Michaels and Kirk Herbstreit as the voices of ‘Thursday Night Football’ on Prime

(Amazon Image) Amazon has officially announced that veteran sports play-by-play announcer Al Michaels and college football analyst Kirk Herbstreit will be the broadcast duo for “Thursday Night Football” on Prime Video. Both Michaels and Herbstreit had previously been reported as Amazon’s choices when “TNF” kicks off this fall on Sept. 15. Amazon will stream games […]

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Further embracing tech, Seattle Kraken to release NFT collection that captures ‘essence of brand’

Seattle Kraken players are all smiles after a goal in the team’s home opener at Climate Pledge Arena earlier this season. (GeekWire Photo / Kevin Lisota) The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with […]

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Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate. Seattle #Kraken […]

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Seattle Kraken and Climate Pledge Arena release new app, built in-house to guide fan experience

Click to enlarge. (App Store Images) Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its home base, Climate Pledge Arena, have dropped a new app to help fans with a variety of services and experiences. The combined Kraken + Climate Pledge Arena mobile app […]

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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]

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