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How the NHL is using AI to predict key moments in games

April 1, 2023

Brant Berglund, senior director of coaching and GM applications at the NHL, demos new statistics the league is rolling out in partnership with Amazon Web…

Amazon’s tech is a hit: Seattle Mariners add three more stadium stores featuring ‘Just Walk Out’

March 28, 2023

Seattle Mariners fans enter a “Walk-Off Market” at T-Mobile Park in 2022 during the first game featuring a food and beverage store with Amazon’s Just…

Rec Room teams up with NFL in latest partnership for Seattle gaming startup

January 12, 2023

(Rec Room Image) American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their in-app avatars,…

Seattle Seahawks add three more concession stores using Amazon’s ‘Just Walk Out’ tech

November 28, 2022

A District Market concession store at Lumen Field in Seattle. (GeekWire File Photo / Kurt Schlosser) The Seattle Seahawks took a loss against the Las…

Amazon to stream first-ever ‘Black Friday’ NFL game on Prime the day after Thanksgiving 2023

October 18, 2022

Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year as the league and Amazon…

Why this NBA team is launching its own streaming service: Steve Ballmer on the strategy behind ‘ClipperVision’

October 17, 2022

NBA legends (L-R) Baron Davis, Paul Pierce, and Jamal Crawford with LA Clippers chairman Steve Ballmer, during a preseason preview of “BallerVision,” a live commentary…

LA Clippers owner Steve Ballmer gives impassioned speech at NBA preseason game in Seattle

October 3, 2022

L.A. Clippers owner Steve Ballmer speaks to the crowd at Climate Pledge Arena in Seattle on Monday, Oct. 3 before a preseason NBA game. (GeekWire…

With help from Microsoft’s cloud, NBA unveils new app

September 27, 2022

(NBA Image) The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and…

Amazon says it had ‘biggest three hours of signups’ for Prime during first exclusive NFL stream

September 19, 2022

(Amazon Image via Twitter) Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three hours…

Was Amazon ready for some football? Tech giant passes test on first exclusive NFL stream

September 16, 2022

Amazon made it pretty clear that it wanted people to watch its first exclusive NFL game, advertising the live stream on its homepage. Amazon took…

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