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Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

The helmets that will be worn for home games by the Seattle Kraken feature Amazon’s smile logo. (Climate Pledge Arena Photo) Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set to take the ice for its inaugural season next month. The tech giant’s smile […]

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ROOT Sports and fuboTV reach deal to bring Kraken, Mariners and Trail Blazers to streaming TV

A rendering of Seattle Kraken hockey action at Climate Pledge Arena in Seattle. (Seattle Kraken Image) A major new player on the sports television landscape could be an MVP for fans of teams in the Pacific Northwest thanks to a deal announced Thursday. fuboTV, a growing live-TV streaming platform with a heavy emphasis on sports, […]

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But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

(Twitter Image via @SeattleKraken) Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and we’ve even embraced a handful who play professional sports in the city. But this is the first time we’ve connected with one who’s especially, well … Geekie. A 23-year-old hockey player […]

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Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

The next-generation Formula 1 race car. (Formula 1 Photo) Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the […]

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Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

East Lake Golf Club in Atlanta, Ga. (GeekWire Photo / Kevin Lisota) Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage […]

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Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics

(AWS Image) Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine learning infrastructure provider for the league. AWS CEO Andy Jassy, recently named as the future successor to Amazon CEO Jeff Bezos — and […]

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Tech and hockey vet Todd Humphrey on his dream job with Seattle Kraken, ‘the nirvana of all startups’

Todd Humphrey, senior vice president of digital and fan experience for the Seattle Kraken NHL team, is a technology veteran who played professional hockey in the U.S. and Canada. (Lisi Wolf Photo) For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that will help drive […]

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Seattle’s CenturyLink Field, home of the Seahawks and Sounders, to be renamed Lumen Field

The Seattle Seahawks in action at what was CenturyLink Field. (GeekWire Photo / Kurt Schlosser) Seattle’s CenturyLink Field, home of the Seahawks and Sounders FC, is being renamed Lumen Field, the Seahawks announced on Thursday. The new name comes after a rebranding of CenturyLink to Lumen Technologies, which was previously announced in September. The new […]

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I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

This is the spectator view for fans watching NBA games “courtside” in Microsoft Teams: the live stream on one side, and your virtual cheering section on the other. (GeekWire screenshot) I had one of the more memorable sports moments of my life last night, rooting for my favorite team in the crowd at an NBA […]

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Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches

Seattle Sounders FC players, coaches and family members celebrate at CenturyLink Field in Seattle on Nov. 10 after the professional soccer team — with an ownership group loaded with big names in tech — won its second MLS Cup title in three years. (GeekWire Photo / Kevin Liosta) Two Seattle brands are joining forces as […]

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