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Seattle Mariners look to improve performance with smart ring that measures sleep and recovery data

The Oura smart ring. (Oura Images) OK, it’s not a World Series ring, but the Seattle Mariners are taking strides to improve performance through technology by adding a new piece of equipment to their arsenal. The team is the first in Major League Baseball to partner with Oura Health and use the company’s smart Oura […]

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Microsoft CEO Satya Nadella throws out virtual first pitch for Seattle Mariners — with ‘Halo’ helpers

Microsoft CEO Satya Nadella, along with ex-Seattle Mariner Dave Valle, gets set to throw out the first pitch before the M’s game on Sunday. (Twitter screen grab via @Mariners) Satya Nadella is a big fan of cricket. But on Sunday he wound up for a different sport as the Microsoft CEO threw out the virtual […]

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Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal

NFL fans will show up on a live “Fan Mosaic” during games this season thanks to a partnership with Microsoft. (Microsoft Image) Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working with the NFL to host a virtual fan experience for games during the […]

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Here are the six new stats Amazon will help the NFL track during the upcoming football season

(AWS Image) Fans might not be able to engage in football by attending NFL games in person at the start of the upcoming season, but they can dive deeper into the sport thanks to new Next Gen Stats powered by Amazon Web Services. AWS and the NFL are debuting six new insights into player and […]

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Can the Seahawks win without the 12th Man’s roar? With no stadium crowd, NFL to use pumped-in noise

CenturyLink Field in Seattle has set records for crowed noise during Seahawks games. (GeekWire Photo / Kurt Schlosser) If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle Seahawks. With 70,000 empty seats at CenturyLink Field because of the coronavirus pandemic, fake noise will have […]

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NFL reveals new ‘Expected Rush Yards’ stat, with help from Amazon Web Services

(BigStock Photo) Football fans wondering whether the next handoff to a running back could be another Beast Quake have another stat to track thanks to Next Gen Stats, the platform powered by Amazon Web Services. The new stat, called Expected Rush Yards, was born out of the National Football League’s Big Data Bowl, a data […]

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