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Amazon’s tech is a hit: Seattle Mariners add three more stadium stores featuring ‘Just Walk Out’

Seattle Mariners fans enter a “Walk-Off Market” at T-Mobile Park in 2022 during the first game featuring a food and beverage store with Amazon’s Just Walk Out technology. (GeekWire File Photo / Kurt Schlosser) Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have […]

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Rec Room teams up with NFL in latest partnership for Seattle gaming startup

(Rec Room Image) American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their in-app avatars, just in time for the NFL playoffs. Rec Room, the Seattle startup behind the eponymous app, announced Thursday that it partnered with the National Football League for a new “digital […]

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Seattle Seahawks add three more concession stores using Amazon’s ‘Just Walk Out’ tech

A District Market concession store at Lumen Field in Seattle. (GeekWire File Photo / Kurt Schlosser) The Seattle Seahawks took a loss against the Las Vegas Raiders on Sunday, but fans at Lumen Field who are into cashierless concession stands can at least count the day as a win. The Seahawks debuted three more stores […]

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Amazon to stream first-ever ‘Black Friday’ NFL game on Prime the day after Thanksgiving 2023

Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year as the league and Amazon announced plans for the first-ever “Black Friday” game. Amazon will exclusively stream a game on Prime Video the day after Thanksgiving in 2023, adding another day of football to a […]

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Why this NBA team is launching its own streaming service: Steve Ballmer on the strategy behind ‘ClipperVision’

NBA legends (L-R) Baron Davis, Paul Pierce, and Jamal Crawford with LA Clippers chairman Steve Ballmer, during a preseason preview of “BallerVision,” a live commentary mode included in the team’s new ClipperVision streaming service. A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft CEO […]

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LA Clippers owner Steve Ballmer gives impassioned speech at NBA preseason game in Seattle

L.A. Clippers owner Steve Ballmer speaks to the crowd at Climate Pledge Arena in Seattle on Monday, Oct. 3 before a preseason NBA game. (GeekWire Photo / Kevin Lisota) It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd at the top of his lungs, […]

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With help from Microsoft’s cloud, NBA unveils new app

(NBA Image) The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and personalization features “powered by Microsoft Azure and Azure AI,” according to a news release. The app will have live streaming of games for NBA League Pass subscribers with higher video […]

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Amazon says it had ‘biggest three hours of signups’ for Prime during first exclusive NFL stream

(Amazon Image via Twitter) Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three hours for U.S. Prime signups ever” during last week’s Thursday Night Football game, according to an internal memo sent by Amazon exec Jay Marine, obtained by GeekWire. The Chargers vs. Chiefs […]

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Was Amazon ready for some football? Tech giant passes test on first exclusive NFL stream

Amazon made it pretty clear that it wanted people to watch its first exclusive NFL game, advertising the live stream on its homepage. Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game — and for the most part, it passed the test. The game streamed […]

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In Russell Wilson’s return to Seattle, Amazon’s ‘Just Walk Out’ tech gets the cheers at new stadium store

A Denver Broncos fan sports a Russell Wilson jersey as he enters through the gates of the District Market at Seattle’s Lumen Field before the Seahawks game on Monday night. (GeekWire Photo / Kurt Schlosser) On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for […]

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