Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience

(Tagboard Image) Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster […]

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In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

(Amazon Image) Amazon is going deep in its relationship with the National Football League, signing on for a new 11-year deal that will make Prime Video the exclusive home of “Thursday Night Football.” The move was announced Thursday as part of the NFL’s long-term broadcast agreements, running from the 2023 to 2033 seasons. The new […]

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Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

East Lake Golf Club in Atlanta, Ga. (GeekWire Photo / Kevin Lisota) Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage […]

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