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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]

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Photos: Sounders Day returns as community comes together for GeekWire’s annual rooftop party

GeekWire Sounders Day attendees gather on the First Mode rooftop deck, before the Sounders FC match on Tuesday in Seattle. (GeekWire Photos / Kevin Lisota) It was so much fun getting the GeekWire community back together on Tuesday with the return of Sounders Day as we enjoyed great networking, tasty BBQ, cold beverages, and another […]

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Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

The helmets that will be worn for home games by the Seattle Kraken feature Amazon’s smile logo. (Climate Pledge Arena Photo) Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set to take the ice for its inaugural season next month. The tech giant’s smile […]

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ROOT Sports and fuboTV reach deal to bring Kraken, Mariners and Trail Blazers to streaming TV

A rendering of Seattle Kraken hockey action at Climate Pledge Arena in Seattle. (Seattle Kraken Image) A major new player on the sports television landscape could be an MVP for fans of teams in the Pacific Northwest thanks to a deal announced Thursday. fuboTV, a growing live-TV streaming platform with a heavy emphasis on sports, […]

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Punt or go for it? AWS’ latest analytics for NFL helps fans second-guess 4th down play calls

Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of the great pastimes of watching the sport. Now the league is turning to Amazon Web Services and Next Gen Stats to better inform the armchair quarterbacking by fans and broadcasters. AWS and the NFL announced […]

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Topgolf is officially bringing one of its high-tech sports and entertainment venues to Seattle area

A rendering of Topgolf’s planned facility in Renton, Wash. (Topgolf Image) Sports and entertainment company Topgolf is officially bringing a full-scale, high-tech golf and gaming complex to the Seattle area, with plans to break ground on Tuesday in Renton, Wash., at the southern end of Lake Washington. Topgolf Renton-Seattle will be located off Logan Avenue […]

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But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

(Twitter Image via @SeattleKraken) Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and we’ve even embraced a handful who play professional sports in the city. But this is the first time we’ve connected with one who’s especially, well … Geekie. A 23-year-old hockey player […]

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As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a member of Team USA. Along the way, the basketball great is throwing her support behind another tech gadget, making a pitch for smart home fitness […]

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Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

The next-generation Formula 1 race car. (Formula 1 Photo) Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the […]

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Major League Soccer hosting ‘street art battle’ and selling NFTs to promote Seattle, Portland matches

A match-up poster for the Seattle Sounders FC vs Atlanta United contest on May 22. (MLS Image) Major League Soccer is taking its first shot at the NFT craze this week, launching a collection of street art to celebrate two weekend matches and four teams, including Seattle Sounders FC. The non-fungible tokens will be tied […]

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