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Amazon provides key tools in the cloud for designing Formula 1’s race car of the future

The next-generation Formula 1 race car. (Formula 1 Photo) Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the […]

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Amazon to stream WNBA games on Prime Video in tech giant’s latest deal with a pro sports league

Seattle Storm star Sue Bird. (File Photo via Neil Enns / Seattle Storm) Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per […]

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Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options

(NFL Image) It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the 2021 NFL season. But figuring out the matchups, locations and timing of the other 271 games takes a bit of computing power. The […]

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Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

(Amazon Image) Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The reported $1 billion a year deal will now run 11 seasons and start with the 2022 season instead of 2023. The announcement came Monday as […]

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NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans

(NBA CourtOptix screenshot) The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots, passes, defense, double teams and more. NBA CourtOptix Powered by Microsoft Azure utilizes the tech giant’s artificial intelligence and machine learning to track and analyze action on the court and turn it […]

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Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

(Overtime Image via Twitter) Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand with plans to launch a new basketball league for elite high school players. The Amazon CEO’s investment company Bezos Expeditions took part alongside notable co-investors such as hip-hop star Drake, Reddit […]

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Vicis high-tech helmets take top 3 spots in NFL’s annual performance ranking of equipment

The Vicis ZERO2 is the flagship helmet from the high-tech gear maker. (Vicis Photo) High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by the National Football League and the NFL Players Association. Vicis helmets took the top three spots in the annual Helmet Laboratory […]

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Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience

(Tagboard Image) Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster […]

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In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

(Amazon Image) Amazon is going deep in its relationship with the National Football League, signing on for a new 11-year deal that will make Prime Video the exclusive home of “Thursday Night Football.” The move was announced Thursday as part of the NFL’s long-term broadcast agreements, running from the 2023 to 2033 seasons. The new […]

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Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

East Lake Golf Club in Atlanta, Ga. (GeekWire Photo / Kevin Lisota) Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage […]

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