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‘I won’t throw another Surface’: Tom Brady says NFL will fine him if he tosses Microsoft device again

Tampa Bay quarterback Tom Brady winds up to toss a Microsoft Surface tablet on the sideline during a loss to the New Orleans Saints on Dec. 19. (Twitter screengrab via ESPN) Tampa Bay Buccaneers quarterback Tom Brady is going to keep a better grip on his Microsoft Surface after hearing from the NFL about his […]

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Tom Brady’s anger reaches the Surface: NFL star slams Microsoft tablet in rare shutout loss

Tampa Bay quarterback Tom Brady winds up to toss a Microsoft Surface tablet on the sideline during a loss to the New Orleans Saints on Sunday night. (Twitter screengrab via ESPN) The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this week. Microsoft’s Surface Pro […]

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Surface saver: How Microsoft’s deal with the NFL turned into a marketing boon for its tablet

Seattle Seahawks wide receiver Tyler Lockett reviews a play on a Microsoft Surface tablet. (GeekWire Photo / Kevin Lisota) In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd marketing move. Tune into a NFL game today and you’ll likely spot coaches and players using […]

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Univ. of Washington football joins NFL study using high-tech mouthguard to measure head impacts

Mouth guards instrumented with sensors to capture information about head impacts to players. (NFL Photo via UW) The University of Washington is joining three other research universities as part of a National Football League program designed to collect data and help inform the prevention of head injuries in the sport of football. UW players will […]

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Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

Brooks Sports alleges that Brooks Brothers’ user of the slogan “Back to Brooks” is the latest violation of its trademark rights. The new owners of Brooks Brothers have denied Brooks Sports’ claims. (Images via Internet Archive and U.S. District Court for the Western District of Washington.) Brooks Sports, the Seattle-based athletic footwear and apparel company, […]

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High-tech sports helmet maker Vicis will grow Seattle R&D hub under new owner

The Vicis ZERO2 is the flagship helmet from the high-tech gear maker. (Vicis Photo) Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019. Vicis is now owned by Certor Sports, a company that operates multiple sporting goods brands formed last year by New York […]

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Amazon, Microsoft, Sounders execs to promote Seattle’s bid to be 2026 World Cup soccer host city

The SEA 2026 logo for Seattle’s bid to be a host city for international soccer’s 2026 World Cup. (SEA 2026 Image) Seattle is among the contenders to be one of the host cities in the United States for an all-North American FIFA World Cup in 2026, and on Thursday a brand platform and executive committee […]

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Amazon to kick off fifth season of NFL streaming — here’s what’s new and how to watch

(Amazon Image) The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and Los Angeles Rams. As Amazon gets set to kick off its fifth season of streaming the action, the company shared details about what to expect. This will be the final season of the […]

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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]

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Punt or go for it? AWS’ latest analytics for NFL helps fans second-guess 4th down play calls

Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of the great pastimes of watching the sport. Now the league is turning to Amazon Web Services and Next Gen Stats to better inform the armchair quarterbacking by fans and broadcasters. AWS and the NFL announced […]

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