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Amazon, Microsoft, Sounders execs to promote Seattle’s bid to be 2026 World Cup soccer host city

The SEA 2026 logo for Seattle’s bid to be a host city for international soccer’s 2026 World Cup. (SEA 2026 Image) Seattle is among the contenders to be one of the host cities in the United States for an all-North American FIFA World Cup in 2026, and on Thursday a brand platform and executive committee […]

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Photos: Sounders Day returns as community comes together for GeekWire’s annual rooftop party

GeekWire Sounders Day attendees gather on the First Mode rooftop deck, before the Sounders FC match on Tuesday in Seattle. (GeekWire Photos / Kevin Lisota) It was so much fun getting the GeekWire community back together on Tuesday with the return of Sounders Day as we enjoyed great networking, tasty BBQ, cold beverages, and another […]

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Major League Soccer hosting ‘street art battle’ and selling NFTs to promote Seattle, Portland matches

A match-up poster for the Seattle Sounders FC vs Atlanta United contest on May 22. (MLS Image) Major League Soccer is taking its first shot at the NFT craze this week, launching a collection of street art to celebrate two weekend matches and four teams, including Seattle Sounders FC. The non-fungible tokens will be tied […]

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Amazon to stream WNBA games on Prime Video in tech giant’s latest deal with a pro sports league

Seattle Storm star Sue Bird. (File Photo via Neil Enns / Seattle Storm) Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per […]

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Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options

(NFL Image) It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the 2021 NFL season. But figuring out the matchups, locations and timing of the other 271 games takes a bit of computing power. The […]

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Russell Wilson and Spencer Rascoff back MOJO, an app to help parent coaches find fun in youth sports

MOJO is launching with coaching guidance for youth soccer and will also offer content on basketball, baseball and softball. (MOJO Photo) A search on YouTube for “youth sports drills” returns an endless scroll of every type of practice workout you could imagine. All levels of athletic skill and coaching style are on display in a […]

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Amazon streams Thursday Night Football again with new X-Ray feature, audio feed, Twitch shows

(Amazon Image) Amazon will kick off its fourth consecutive year of streaming Thursday Night Football games later this week as Tampa Bay visits Chicago amid an unusual NFL season with the ongoing pandemic. Prime members will have access to a couple new features while watching the games. Last year Amazon rolled out a custom version […]

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Microsoft CEO Satya Nadella throws out virtual first pitch for Seattle Mariners — with ‘Halo’ helpers

Microsoft CEO Satya Nadella, along with ex-Seattle Mariner Dave Valle, gets set to throw out the first pitch before the M’s game on Sunday. (Twitter screen grab via @Mariners) Satya Nadella is a big fan of cricket. But on Sunday he wound up for a different sport as the Microsoft CEO threw out the virtual […]

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Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches

Seattle Sounders FC players, coaches and family members celebrate at CenturyLink Field in Seattle on Nov. 10 after the professional soccer team — with an ownership group loaded with big names in tech — won its second MLS Cup title in three years. (GeekWire Photo / Kevin Liosta) Two Seattle brands are joining forces as […]

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Amazon and NFL renew ‘Thursday Night Football’ streaming deal — and add one Saturday game

A “Thursday Night Football” game as seen on Amazon Prime Video. (Amazon / NFL screen grab) Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are holding out hope for the return of football in the fall. And Amazon is right there with them, as […]

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