Mouth guards instrumented with sensors to capture information about head impacts to players. (NFL Photo via UW) The University of Washington is joining three other research universities as part of a National Football League program designed to collect data and help inform the prevention of head injuries in the sport of football. UW players will […]
Brooks Sports alleges that Brooks Brothers’ user of the slogan “Back to Brooks” is the latest violation of its trademark rights. The new owners of Brooks Brothers have denied Brooks Sports’ claims. (Images via Internet Archive and U.S. District Court for the Western District of Washington.) Brooks Sports, the Seattle-based athletic footwear and apparel company, […]
The Vicis ZERO2 is the flagship helmet from the high-tech gear maker. (Vicis Photo) Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019. Vicis is now owned by Certor Sports, a company that operates multiple sporting goods brands formed last year by New York […]
The SEA 2026 logo for Seattle’s bid to be a host city for international soccer’s 2026 World Cup. (SEA 2026 Image) Seattle is among the contenders to be one of the host cities in the United States for an all-North American FIFA World Cup in 2026, and on Thursday a brand platform and executive committee […]
(Amazon Image) The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and Los Angeles Rams. As Amazon gets set to kick off its fifth season of streaming the action, the company shared details about what to expect. This will be the final season of the […]
A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]
Second-guessing an NFL coach on whether he should have gone for it or kicked on fourth down is one of the great pastimes of watching the sport. Now the league is turning to Amazon Web Services and Next Gen Stats to better inform the armchair quarterbacking by fans and broadcasters. AWS and the NFL announced […]
The next-generation Formula 1 race car. (Formula 1 Photo) Amazon’s interest in sports has taken the tech giant from NFL stadiums to NHL hockey arenas and now onto the racetracks of Formula 1 as Amazon Web Services has played a key role in the design of new F1 race cars. The racing league revealed the […]
Seattle Storm star Sue Bird. (File Photo via Neil Enns / Seattle Storm) Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per […]
(NFL Image) It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the 2021 NFL season. But figuring out the matchups, locations and timing of the other 271 games takes a bit of computing power. The […]