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As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a member of Team USA. Along the way, the basketball great is throwing her support behind another tech gadget, making a pitch for smart home fitness […]

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Is Russell Wilson a robot? No, but video shows the Seattle Seahawks QB working out with one

Seattle Seahawks quarterback Russell Wilson gets set to pass as an MVP Sprint dummy rushes toward him during an off-season workout. (Twitter screen grab) This might just be the answer to eliminating player injuries (and salaries!) in the National Football League. Send in the robots. Seattle Seahawks quarterback Russell Wilson is prepping for the upcoming […]

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Topgolf arrives in Seattle area with high-tech indoor ‘Lounge by Topgolf’ concept at new Google building

Inside Topgolf’s new Topgolf Lounge facility in Kirkland, Wash. (Topgolf Photos) Topgolf finally made its way to the Seattle region. The sports and entertainment company on Friday will open its first-ever “Lounge by Topgolf” concept, an indoor facility that combines virtual sports with food and beverage offerings. Topgolf is known for its traditional outdoor driving-range-meets-bowling-alley […]

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Will robots replace live sports production staff? ESPN Monday Night Football execs sound off

ESPN technicians and NFL game staff chat about new camera equipment embedded in the first down marker and sideline pylons before a Monday Night Football game Dec. 2 in Seattle. (GeekWire Photo / Taylor Soper) Technology is changing the way we watch live sports. The innovation dates back decades, from the advent of the color […]

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Seattle-based Atavus, leaders in football tackling analytics, acquired by sports tech fund

(Atavus Image) Atavus, the Seattle startup using analytics to help football players develop better tackling skills, has been acquired by Phoenix Sports Partners, a sports technology and data investment fund. The deal was finalized earlier this month according to a news release this week. Atavus started as a rugby skills platform in 2011 and transitioned […]

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