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Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons

(Amazon Image) Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The reported $1 billion a year deal will now run 11 seasons and start with the 2022 season instead of 2023. The announcement came Monday as […]

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NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans

(NBA CourtOptix screenshot) The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots, passes, defense, double teams and more. NBA CourtOptix Powered by Microsoft Azure utilizes the tech giant’s artificial intelligence and machine learning to track and analyze action on the court and turn it […]

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Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

(Overtime Image via Twitter) Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand with plans to launch a new basketball league for elite high school players. The Amazon CEO’s investment company Bezos Expeditions took part alongside notable co-investors such as hip-hop star Drake, Reddit […]

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Vicis high-tech helmets take top 3 spots in NFL’s annual performance ranking of equipment

The Vicis ZERO2 is the flagship helmet from the high-tech gear maker. (Vicis Photo) High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by the National Football League and the NFL Players Association. Vicis helmets took the top three spots in the annual Helmet Laboratory […]

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Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience

(Tagboard Image) Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster […]

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In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

(Amazon Image) Amazon is going deep in its relationship with the National Football League, signing on for a new 11-year deal that will make Prime Video the exclusive home of “Thursday Night Football.” The move was announced Thursday as part of the NFL’s long-term broadcast agreements, running from the 2023 to 2033 seasons. The new […]

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Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal

East Lake Golf Club in Atlanta, Ga. (GeekWire Photo / Kevin Lisota) Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider. The pro golf organization will use AWS to process and distribute video footage […]

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Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics

(AWS Image) Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine learning infrastructure provider for the league. AWS CEO Andy Jassy, recently named as the future successor to Amazon CEO Jeff Bezos — and […]

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Russell Wilson and Spencer Rascoff back MOJO, an app to help parent coaches find fun in youth sports

MOJO is launching with coaching guidance for youth soccer and will also offer content on basketball, baseball and softball. (MOJO Photo) A search on YouTube for “youth sports drills” returns an endless scroll of every type of practice workout you could imagine. All levels of athletic skill and coaching style are on display in a […]

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Vicis unveils revamped high-tech helmet under new ownership following tumultuous startup journey

Vicis is back. The one-time Seattle startup darling that went through a major and sudden downfall in 2019 just debuted a new-and-improved version of its high-tech football helmet called the ZERO2. The launch marks a milestone in what’s been a roller coaster for Vicis over the past few years. After spinning out of the University […]

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