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Amazon’s tech is a hit: Seattle Mariners add three more stadium stores featuring ‘Just Walk Out’

Seattle Mariners fans enter a “Walk-Off Market” at T-Mobile Park in 2022 during the first game featuring a food and beverage store with Amazon’s Just Walk Out technology. (GeekWire File Photo / Kurt Schlosser) Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have […]

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GeekWire at the Ballpark: AM radio vs. digital audio; robot umpires; and Amazon cuts the line

Trying out different play-by-play audio options in the stands at T-Mobile Park. (GeekWire Photo / John Cook) Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a real fan, in my white Mariners jersey with GEEKWIRE on the back, Louisville Slugger baseball glove, Mariners spring […]

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Jody Allen says Seahawks and Trail Blazers not for sale yet, but that time will come

Jody Allen, right, sister of Paul Allen and chair of the Seattle Seahawks, helps raise the 12th Man flag and pumps up the crowd at a game against the Los Angeles Rams in Seattle. (GeekWire File Photo) The Seattle Seahawks and Portland Trail Blazers are not for sale and no discussions are currently happening to […]

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Report: Nike founder, Dodgers co-owner make bid to buy Portland Trail Blazers from Paul Allen Trust

Paul Allen waves to Seattle Seahawks fans in December 2017, 20 years after he kept the NFL franchise from leaving the city. (GeekWire File Photo / Kevin Lisota) A signature piece in late Microsoft co-founder Paul Allen’s vast collection of interests and properties could be headed for sale as a new report names potential buyers […]

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Ex-golf pro links with Seattle-area AI experts on app that uses 3D motion analysis to improve game

3D analysis, right, of a 2D video image, left, in the Sportsbox AI app. (Sportsbox AI Image) Before you take yet another mulligan, consider that the tool to improving your golf game might not be found in your bag of clubs. The makers of an app that employs artificial intelligence and 3D motion analysis say […]

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‘Way cooler than standing in line’: Mariners fans get first crack at Amazon tech in new ballpark market

Seattle Mariners fans enter the new “Walk-Off Market” at T-Mobile Park on Monday. It was the first game for the new food and beverage store featuring Amazon’s Just Walk Out technology. (GeekWire Photo / Kurt Schlosser) The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. […]

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Seattle Mariners to use Amazon’s ‘Just Walk Out’ and palm-scanning tech in new stadium market

T-Mobile Park in Seattle. (GeekWire Photo / Kurt Schlosser) Fans eager to return to their seats faster after a beer run at Seattle’s T-Mobile Park will get some help from Amazon technology this summer. The Seattle Mariners and hospitality partner Sodexo Live! announced Wednesday that they will be using Amazon’s “Just Walk Out” cashierless tech and […]

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But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

(Twitter Image via @SeattleKraken) Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and we’ve even embraced a handful who play professional sports in the city. But this is the first time we’ve connected with one who’s especially, well … Geekie. A 23-year-old hockey player […]

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Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options

(NFL Image) It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the 2021 NFL season. But figuring out the matchups, locations and timing of the other 271 games takes a bit of computing power. The […]

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Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience

(Tagboard Image) Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following a year in which COVID-19 transformed the way people view sports and teams try to engage with fans, MLB’s aim is to bolster […]

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