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With help from Microsoft’s cloud, NBA unveils new app

(NBA Image) The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and personalization features “powered by Microsoft Azure and Azure AI,” according to a news release. The app will have live streaming of games for NBA League Pass subscribers with higher video […]

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Amazon says it had ‘biggest three hours of signups’ for Prime during first exclusive NFL stream

(Amazon Image via Twitter) Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three hours for U.S. Prime signups ever” during last week’s Thursday Night Football game, according to an internal memo sent by Amazon exec Jay Marine, obtained by GeekWire. The Chargers vs. Chiefs […]

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Was Amazon ready for some football? Tech giant passes test on first exclusive NFL stream

Amazon made it pretty clear that it wanted people to watch its first exclusive NFL game, advertising the live stream on its homepage. Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game — and for the most part, it passed the test. The game streamed […]

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In Russell Wilson’s return to Seattle, Amazon’s ‘Just Walk Out’ tech gets the cheers at new stadium store

A Denver Broncos fan sports a Russell Wilson jersey as he enters through the gates of the District Market at Seattle’s Lumen Field before the Seahawks game on Monday night. (GeekWire Photo / Kurt Schlosser) On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for […]

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