Seattle Sounders hoist the MLS Cup after their victory over Toronto FC (Geekwire Photos / Kevin Lisota)

“Today. We. Make. History.”

Macklemore wasn’t lying when he addressed the swath of Sounders FC faithful packed into Occidental Park on Sunday, just hours before Seattle’s pro soccer club set all kinds of records and sent this city into a frenzy after winning its second MLS Cup title in three years.

The music superstar is among a group of new Sounders team owners that includes several local technology executives who were among the 69,274 people — a record for a sporting event at CenturyLink Field — to watch Seattle defeat Toronto 3-1 in an epic afternoon that will go down as one of the greatest in Seattle sports lore.

Jordan Morris (left) and Raúl Ruidíaz (right) celebrate with Víctor Rodríguez after he scored a skillful second half goal to put the Sounders up 2-0.
Sounders players celebrate with the MLS Cup.
Rapper and Sounders ownership group member Macklemore hoists the MLS Cup trophy.

GeekWire spotted several of the new owners at the match on Sunday, including former Microsoft executive and current Madrona Venture Group partner Terry Myerson; Microsoft CFO Amy Hood; Microsoft Corporate Vice President of Experiences and Devices Joe Belfiore; former Microsoft senior exec and current Madrona Venture Group Managing Director Soma Somasegar; Twilio Chief Product Officer and former Amazon/Google/Microsoft executive Chee Chew; and former Pandora and aQuantive CEO Brian McAndrews. Microsoft CEO Satya Nadella, also a new owner, was in attendance as well.

Sounders ownership group members Soma Somasegar (left), Terry Myerson (middle) and Amy Hood.
Sounders ownership group member Brian McAndrews (right).
Sounders ownership group members Chee Chew (center) and Joe Belfiore (right), with former Microsoft exec Kevin Shields.

Sounders FC head coach Brian Schmetzer gave a shout-out to the new ownership group during his post-game remarks. “What a great way to start their ownership tenure here at the club,” said Schmetzer, who was emotional as he also saluted the city and the Sounders supporters.

“The players and fans deserve this,” he said. “The players persevered … they never quit. The fans never stopped believing. I’m very happy and proud of the city and the fans.”

The fans were rowdy bright and early at the pre-match festivities — which included a short Macklemore concert — all the way to the end as they belted out “We Are The Champions” once the final whistle blew. The crowd even set off “fan quakes” as measured by seismologists who were conducting experiments at the match.

Among the fans in attendance was Andy Hartpence, winner of the #GeekiestSoundersFan contest, a fun competition we hosted last week with Slalom Consulting.

Check out more photos from the match below, taken by Kevin Lisota, and see our recent Sounders coverage here:

Sounders players pile on Kelvin Leerdam to celebrate his goal in the 57th minute that broke a 0-0 tie.
Kelvin Leerdam celebrates his goal.
Víctor Rodríguez shoots and scores a goal in the 76th minute.
Raúl Ruidíaz celebrates his goal that put the Sounders up 3-0.
Nicolás Lodeiro kisses the MLS Cup.
Víctor Rodríguez with the MLS Cup and his MVP trophy.
Román Torres celebrates with Sounders fans.
Cristian Roldan and Jordan Morris hoist the MLS Cup.
Goalkeeper Stefan Frei hoists the MLS Cup.
Brad Smith hoists the MLS Cup.
Emerald City Supporters celebrate an MLS Cup victory.
Sounders majority owner Adrian Hanauer and Seattle Mayor Jenny Durkan.
Former Sounders players Andreas Ivanschitz, Tyrone Mears and Erik Friberg.
Macklemore and The Kid, Ken Griffey Jr.
Sounders Director of Soccer Analytics Ravi Ramineni with his MLS Cup champion medal.
Sounders supporters cheer on their team.
Pearl Jam guitarist Mike McCready performs the national anthem.
Sounders fans decked out in their finest.