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Teams players: Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’

Seattle Seahawks receivers D.K. Metcalf, left, and David Moore interact with fans via a Microsoft Surface Hub set up at CenturyLink Field for pre-game activities. (Microsoft Photo) The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this time to connect fans in Microsoft Teams with […]

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Amazon streams Thursday Night Football again with new X-Ray feature, audio feed, Twitch shows

(Amazon Image) Amazon will kick off its fourth consecutive year of streaming Thursday Night Football games later this week as Tampa Bay visits Chicago amid an unusual NFL season with the ongoing pandemic. Prime members will have access to a couple new features while watching the games. Last year Amazon rolled out a custom version […]

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Boost Sport raises $1.3M to help basketball teams win more games with video analysis tech

Boost Sport CEO Mustafa Abdul-Hamid. (Boost Sport Photo) Boost Sport, a Seattle startup that helps basketball teams analyze their performance with video analysis technology, raised a $1.3 million seed round. Founded in 2016, the company uses machine learning and artificial intelligence that lets coaches and trainers pull data insights from video footage without having to […]

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Seattle Mariners look to improve performance with smart ring that measures sleep and recovery data

The Oura smart ring. (Oura Images) OK, it’s not a World Series ring, but the Seattle Mariners are taking strides to improve performance through technology by adding a new piece of equipment to their arsenal. The team is the first in Major League Baseball to partner with Oura Health and use the company’s smart Oura […]

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Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal

NFL fans will show up on a live “Fan Mosaic” during games this season thanks to a partnership with Microsoft. (Microsoft Image) Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working with the NFL to host a virtual fan experience for games during the […]

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I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

This is the spectator view for fans watching NBA games “courtside” in Microsoft Teams: the live stream on one side, and your virtual cheering section on the other. (GeekWire screenshot) I had one of the more memorable sports moments of my life last night, rooting for my favorite team in the crowd at an NBA […]

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Steve Ballmer can’t sit courtside for NBA action, but he applauds innovation and use of Microsoft Teams

Former Microsoft CEO Steve Ballmer roots for his L.A. Clippers in a game against the Minnesota Timberwolves at Staples Center in Los Angeles on Nov. 5, 2019, while recording an episode of the Numbers Geek podcast with GeekWire editor Todd Bishop, left. (GeekWire Photo / Kevin Lisota) Steve Ballmer isn’t able to jump out of […]

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NBA teams and Microsoft Teams in action: How fans can get in, and get kicked out of, digital seats

NBA fans watching via Microsoft Teams Together Mode are projected on video screens during an earlier scrimmage game. (Screengrab via NBA on YouTube) The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some fans who missed that the tech-enabled future had arrived early thanks to […]

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Fantastic? Not quite, but here’s what fans look like in NBA’s virtual experience using Microsoft Teams

Video boards surrounding an NBA basketball court will project images of fans watching from home. (NBA Photo) Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan experience thanks to the pandemic, and it doesn’t look like Jack Nicholson made it into a test of […]

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NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games

More than 300 fans will be shown on 17-foot video screens during NBA games this season, interacting with each other via Microsoft Teams. (NBA Photos) The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened season amid the pandemic. The two organizations, which announced a […]

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