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Steve Ballmer can’t sit courtside for NBA action, but he applauds innovation and use of Microsoft Teams

Former Microsoft CEO Steve Ballmer roots for his L.A. Clippers in a game against the Minnesota Timberwolves at Staples Center in Los Angeles on Nov. 5, 2019, while recording an episode of the Numbers Geek podcast with GeekWire editor Todd Bishop, left. (GeekWire Photo / Kevin Lisota) Steve Ballmer isn’t able to jump out of […]

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NBA teams and Microsoft Teams in action: How fans can get in, and get kicked out of, digital seats

NBA fans watching via Microsoft Teams Together Mode are projected on video screens during an earlier scrimmage game. (Screengrab via NBA on YouTube) The NBA returned to action on Thursday and brought along virtual fans in an experience powered by Microsoft Teams. Some fans who missed that the tech-enabled future had arrived early thanks to […]

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Fantastic? Not quite, but here’s what fans look like in NBA’s virtual experience using Microsoft Teams

Video boards surrounding an NBA basketball court will project images of fans watching from home. (NBA Photo) Courtside seats at a Lakers game used to be such a prestigious thing. But 2020 is a different NBA fan experience thanks to the pandemic, and it doesn’t look like Jack Nicholson made it into a test of […]

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NBA will use new Microsoft Teams ‘Together’ feature for virtual fan experience during games

More than 300 fans will be shown on 17-foot video screens during NBA games this season, interacting with each other via Microsoft Teams. (NBA Photos) The NBA is getting help from Microsoft to improve the fan experience as the league embarks on an unprecedented shortened season amid the pandemic. The two organizations, which announced a […]

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Let’s get Kraken! Seattle hockey team has a name and logo as sports mystery finally surfaces

The new logo for the Seattle Kraken NHL team. (Seattle Kraken Image) Seattle’s professional hockey team finally has a name — and it’s time to get Kraken. In a much-hyped branding reveal on Thursday morning from the construction site where a new Seattle arena is being built, the Seattle Kraken team name, logo and colors […]

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Amazon and NFL renew ‘Thursday Night Football’ streaming deal — and add one Saturday game

A “Thursday Night Football” game as seen on Amazon Prime Video. (Amazon / NFL screen grab) Sports fans missing baseball, basketball, hockey, soccer and just about anything else that should be in play right now are holding out hope for the return of football in the fall. And Amazon is right there with them, as […]

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Amazon inks deal to stream New York Yankees baseball games on Prime Video

Amazon’s Seattle HQ. (GeekWire Photo / Kevin Lisota) Amazon is expanding its sports media footprint with a new deal to stream New York Yankees baseball games this season. The Seattle tech giant will stream 21 Yankees games on Prime Video later this year. The live MLB content will be free for Prime members, but only […]

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In new lawsuit, Seattle Seahawks accused of trying to ‘obtain a monopoly’ on the number 12

Jody Allen (right), sister of Paul Allen and the new Seahawks owner, helps raise the 12th Man flag and pumps up the crowd before a game. (GeekWire Photo / Kevin Lisota) It’s no secret that the number 12 is important to the Seattle Seahawks. The team refers to fans as 12s, raises a 12th Man […]

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Seattle vs. Toronto: Ranking their tech hubs and sports clout as cities face off for MLS Cup

The MLS Cup trophy atop the Space Needle in Seattle this week. (Seattle Sounders FC Photo via Twitter) It’s a familiar feeling. For the third time in four years, the Seattle Sounders FC and Toronto FC will meet in the MLS Cup to settle the question of soccer supremacy. But there’s also something familiar about […]

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Nike acquires TraceMe, a Seattle startup founded by Russell Wilson and backed by Jeff Bezos

TraceMe co-founders Jason LeeKeenan (left) and Russell Wilson speak at an event for TraceMe in Seattle last year. The company pivoted in late 2018 to a sports prediction app called Tally. Now Nike is acquiring the company. (GeekWire Photo / Kevin Lisota) Nike has acquired TraceMe, the Seattle startup co-founded by Seahawks quarterback Russell Wilson […]

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