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Surface saver: How Microsoft’s deal with the NFL turned into a marketing boon for its tablet

Seattle Seahawks wide receiver Tyler Lockett reviews a play on a Microsoft Surface tablet. (GeekWire Photo / Kevin Lisota) In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd marketing move. Tune into a NFL game today and you’ll likely spot coaches and players using […]

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Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

“We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate. Seattle #Kraken […]

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Seattle’s Climate Pledge Arena to feature Amazon’s ‘Just Walk Out’ tech to avoid lines in select stores

A rendering of a store using Amazon’s “Just Walk Out” technology at Climate Pledge Arena in Seattle. (Climate Pledge Arena Image) Amazon may have skipped putting its name on the outside of the renovated stadium where the Seattle Kraken will begin NHL play next month, but the company is bringing its technology to the inside […]

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As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a member of Team USA. Along the way, the basketball great is throwing her support behind another tech gadget, making a pitch for smart home fitness […]

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Major League Soccer hosting ‘street art battle’ and selling NFTs to promote Seattle, Portland matches

A match-up poster for the Seattle Sounders FC vs Atlanta United contest on May 22. (MLS Image) Major League Soccer is taking its first shot at the NFT craze this week, launching a collection of street art to celebrate two weekend matches and four teams, including Seattle Sounders FC. The non-fungible tokens will be tied […]

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Amazon to stream WNBA games on Prime Video in tech giant’s latest deal with a pro sports league

Seattle Storm star Sue Bird. (File Photo via Neil Enns / Seattle Storm) Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement giving Prime Video exclusive global streaming rights to 16 WNBA games per […]

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Report: Sue Bird and Megan Rapinoe among group of female sports stars launching NFT trading cards

Sue Bird at the 2017 WNBA All-Star Game in Seattle. (GeekWire File Photo / Kevin Lisota) Seattle Storm star Sue Bird and U.S. Women’s National Team star Megan Rapinoe are among the female athletes getting in on the non-fungible token (NFT) craze with the release of digital trading cards next month. According to Sportico, the […]

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NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans

(NBA CourtOptix screenshot) The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots, passes, defense, double teams and more. NBA CourtOptix Powered by Microsoft Azure utilizes the tech giant’s artificial intelligence and machine learning to track and analyze action on the court and turn it […]

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Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

(Overtime Image via Twitter) Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand with plans to launch a new basketball league for elite high school players. The Amazon CEO’s investment company Bezos Expeditions took part alongside notable co-investors such as hip-hop star Drake, Reddit […]

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In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year

(Amazon Image) Amazon is going deep in its relationship with the National Football League, signing on for a new 11-year deal that will make Prime Video the exclusive home of “Thursday Night Football.” The move was announced Thursday as part of the NFL’s long-term broadcast agreements, running from the 2023 to 2033 seasons. The new […]

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